Boulder, CO–April, 2018—Based on a successful, science-backed European fitness technology, FITtec. —“Fitness for Life”— is celebrating its two-year anniversary in Boulder, Colorado.
In 2016, FITtec. brought EMS (electro muscle stimulation) to the United States and opened its first studio in Boulder. Already popular in more than 50 countries, EMS is more than just a fitness alternative. Impulses from 20 stimulation points inside a specialized suit offer a full-body workout without any impact on the joints. In addition to fitness-conscious people who are looking to improve their physical appearance, the EMS impulses have dramatically changed the lives of those who suffer from a limited range of motion or immobility, or who are recovering from an injury such as a car accident or surgery. And best of all, it only takes two 20-minute trainings per week to see real results.
An EMS workout delivers a focused, full-body workout in just 20 minutes—equivalent to 90 minutes of conventional weight and fitness training. Every FITtec. session is one-on-one with an experienced personal trainer who customizes the workout to meet individual health and fitness goals. FITtec. training is for 18 to 80 year old’s, working men, woman, moms, dads, for dedicated athletes in training, baby boomers and those recovering from injury or immobility. EMS training is convenient and timesaving and offers dozens of proven benefits including building full-body strength, burning calories, reducing inches & cellulite, toning muscles, stabilizing joints, increasing balance, flexibility, and circulation, and relieving back pain.
“EMS needs to be seen and felt to be believed,” explains owner Liana Bezuidenhout. “People who try EMS for the first time wonder if it’s really working because there is no impact and the workout is quite enjoyable,” says Liana. “They become believers and enthusiasts in just a couple of days when they can tell that, Yep, it’s definitely working!”
In honor of its second anniversary, FITtec. is offering a FREE week of training, including two workout sessions, 3D body measurement scan and a 15-minute nutrition assessment for anyone who wants to try it out in May.
The sleek, modern FITtec. studio provides all the necessary equipment plus changing rooms and showers equipped with towels and toiletries. “You can truly be in and out in 30 minutes, just twice a week,” explains Liana. “And you don’t need to bring anything but a smile and a good attitude.”
FITtec., 3151 Walnut St., is open 7 days a week, and sessions can be conveniently booked online at www.FITtecBoulderCo.com or by calling 303.440.3441
About FITtec. and Liana Bezuidenhout: After moving to Boulder from South Africa in 2014, Liana Bezuidenhout was surprised to find that there were no EMS workout studios here. “This is a very popular form of training in Europe, Africa, South America, and Asia. Due to the short training time and wide range of benefits, this form of training has exploded in over 55 countries,” she says. So she researched the market, imported the machines, found the perfect location, and opened her own studio, wanting to share the technology with others. She says participants will see and feel the difference in just 4-6 sessions. “With commitment from a client, we can produce lasting results in a very short time.”
What is EMS (Electro Muscle Stimulation) training?
Simply put, finely tuned electrical impulses are sent to the muscle telling it to contract; it feels like a vibration, not a shock. This happens in 4 second increments where the impulse is on for 4 seconds and off for 4 seconds. While the impulses are contracting the muscles across 20 points covering all major muscle groups, the client is performing a dynamic movement, such as squats or chest press thus working against this contraction.
The action of performing exercise while in EMS suit, during each impulse, is a lot more efficient than conventional training, as more of each muscle is engaged and works deep into the fibers.
A Science backed workout:
In 1902 a French researcher invented the first stimulation machine which he used successfully to treat muscle atrophy/paralysis. More research followed and 70 years later two Russian scientists, Kotz and Chwilon, proved the outstanding results of muscular stimulation on human beings. Their experiments showed a 30-40% increase of muscular strength with minimal physiological and mental efforts in a short period of time. Back then, EMS training was mainly used in therapy for the treatment and rehabilitation of muscle atrophy and muscle imbalance and in professional sports to improve performance and reduce injury.
This new form of EMS training has been around Europe for over a decade, in Canada for the past 5 years, and is only now hitting the USA. There has been a large amount of research conducted on EMS training and how it builds full body strength, transforms the body by reducing subcutaneous fat and building muscle, reducing back pain and muscle imbalance, increasing circulation and even reducing cellulite. A new wave of fitness is here.
FITtec. – Fitness for Life